Monday, 26 September 2011

Branding and Identity: Caravan Identity

What I like the most about this piece, as even as it ages in terms of design years, it will always be in fashion. The simplicity of the idea has been pulled up excellently. It's much harder to create a minimal design piece than something which contains a lot of mixed effects. Even the brand logo itself is a visual representation of the packaging label. So you can relate exactly to company. This is how the brand is created. The product sells, people buy into the company and build a trust. Effectively it's met the purpose of the brief. This idea/concept works.

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