Monday, 26 September 2011

Packaging and Promotion: Tent London Directory

London Tent Directory for the cities design show. Along the lines of it being put into a category it's more complacent to promotion, as the intention and purpose of the print, is to inform and promote the event. Honestly the type chosen is really smooth, in my opinion anyway. The fact he hasn't used a bold, sharp typeface helps the viewer to realise it's not in your face, there isn't the harshness of what most directory's have. By using a subtle stock and few colours it creates an almost newspaper effect. 

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