Monday, 26 September 2011

What Is Design for Print ?

- Branding & Identity 

The main purpose of any company is to have a piece of iconic imagery that can be widely associated with their products regardless if it is on the product itself. By having a brand and identity a company is able to fully promote what they are offering to the intended audience. A brand is more than just a logo, a brand is what the masses create for the company. '' On that note, it should also be stated that a designer cannot “make” a brand – only the audience can do this. A designer forms the foundation of the brand. '' - Jacob Cass 

An identity of a company, group or organisation is the pictorial reference and summary of the aims and purpose of what it has to offer. It would normally be simple, iconic and catchy in order to successfully appeal to the market an target audience. Speaking to the audience is key in order to create product and profit.

'' The identity or ‘image’ of a company is made up of many visual devices:
  • - A Logo (The symbol of the entire identity & brand)
  • - Stationery (Letterhead + business card + envelopes, etc.)
  • - Marketing Collateral (Flyers, brochures, books, websites, etc.)
  • - Products & Packaging (Products sold and the packaging in which they come in)
  • - Apparel Design (Tangible clothing items that are worn by employees)
  • - Signage (Interior & exterior design)
  • - Messages & Actions (Messages conveyed via indirect or direct modes of communication)
  • - Other Communication (Audio, smell, touch, etc.)
  • - Anything visual that represents the business '' 

The logo is also another main factor to a company, without it there wouldn't be a reference of  identity. As a purpose it is there to create a piece of imagery that can clearly be related to the audience as a symbolic tag. A way to understand that the product is direct and visionary.

'' Brand –The perceived emotional corporate image as a whole.
Identity  The visual aspects that form part of the overall brand.
Logo – Identifies a business in its simplest form via the use of a mark or icon. ''

- Packaging & Promotion

- Publishing & Editorial 

- Information & Wayfinding 

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