Friday, 21 October 2011


A substrate relates to the appropriate material used as a stock. This can range from normal paper, card, boards to even metal and ceramics. By thinking about the context in which the substrate will be used, will allow you to define the overall concept of a brief and determine the effective outcome that will ultimately fulfil the purpose.

Also, the cost can reflect on the material used for printing. For example, using a high quality, gloss stock for a newspaper would not be cost effective as the aim of the piece of print is to give the reader information on a daily basis. Newspapers are not made to be kept as you would with a magazine. This can also determine the design process from the start. By being aware of what techniques and materials that can be used, will allow the designer to strengthen their creative possibility.






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