Wednesday, 11 May 2011

Paul Arden

Recently I bought a couple of books ( It's not how good you are, It's how good you want to be/ Whatever you think, Think the opposite)  written by the creative advertiser Paul Arden containing motivational stories, quotes and images. Just by flicking through the pages, It made a massive impact on how I think and what I want to achieve in my life. The design elements to the contents of the book are extremely well thought out and effective in it's purpose. I want to take some of the key bases of the book and extract them into my own work.

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